Lisa Balk has joined tech firm GridBeyond as sales director—Australia to support the energy transition of the energy market through AI energy solutions, demand side response and energy flexibility.
The Australian energy market, which aims at reaching net zero by 2050, has a strong political shift away from fossil fuels and towards renewable energy, which strengthens the business case for demand flexibility in Australia.
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The latest Integrated System Plan (ISP), published on June 30 by the Australian Energy Market Operator (AEMO) notes that significant market and technical reforms are underway to manage a secure and efficient transformation to a low-emissions grid including: capacity mechanism, Essential System Services and DER Integration.
In such a changing scenario, Balk will bring more than 20 years’ experience consistently delivering significant growth across multiple sectors including construction, renewable energy, and property industries.
Balk has a strong track record of success and advancement in the areas of change management, team development, leading and implementing best practice sales strategies, coaching and mentoring. Prior to joining GridBeyond, Balk worked for AGL Energy in the Sustainable Business Energy Solutions division as the National commercial sales manager.
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“Australia is taking steps to support the transition of the energy sector towards renewables. The recent suspension of the power has shown the importance of having a flexible energy market that can be harnessed from demand side response,” Balk said.
“Working for GridBeyond is a great opportunity to help Australia through this transition, to ensure a more reliable grid and help the country to achieve its net zero goal by 2050.”
