Almost two million Australians are planning to switch energy providers in the next two months, according to a new survey.
Nielsen’s Consumer & Media View (CMV)survey has revealed nine in 10 Australians are concerned about rising energy prices, after three major retailers announced increases of up to 20 per cent on energy prices.
The most concerned demographic nationally are aged between 40 and 54 years old and are living on a household income of $100-$150,000 per annum.
“Australian families are bracing themselves for an extra big hit on their household budget once they receive their winter bill,” Nielsen associate director Sonia Marine said.
“The concern around energy price hikes has inevitably increased the number of consumers who are shopping around for better deals.”
The CMV also found the number of Australians planning on switching providers in the next two months increased by 23 per cent year-on-year.
A third of the 40- to 54-year-old demographic also intends to switch energy providers in the next 12 months.
“A Nielsen Omnibus survey undertaken in October this year, which included specific questions about 19 energy retailers, revealed an overwhelming level of consumer concern around price, followed by a lack of rewards and incentive programs, staff friendliness, as well as a lack of information on energy saving ideas,” Ms Marine said.
“All of these factors have played a part in the number of households who are now on the hunt for alternative providers.”