Siemens expands successful APS Industrial partnership to NZ

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Two years after launching the APS Industrial (APS) master distributor partnership in Australia, Siemens has announced it has expanded the model to New Zealand.

APS Industrial will enter the New Zealand market through a new strategic partnership with Cuthbert Stewart Limited (CSL). This partnership will include the distribution of Siemens’ factory automation, related communications, drives and process instrumentation products in New Zealand.

The new agreement complements and further supports Siemens’ existing and continued partnership with J. A. Russell for the distribution of its low voltage products in New Zealand.

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Speaking on the announcement, Siemens Australia and New Zealand chairman and CEO Jeff Connolly said, “Siemens has a long and proud history in New Zealand that goes back over 143 years when we built a time ball in Port Lyttleton to help sailors find their longitude at sea. Since then, we’ve helped shape the very fabric of the country by bringing world-class technology to support industry and critical infrastructure.

“This is about expanding our reach, presence and customer proximity in New Zealand,” Mr Connolly said.

“Since we announced APS as a master distributor in 2018, our partnership and scope has grown in strength and range. We’re excited to extend our partnership with APS to New Zealand and, by extension, be working with CSL, a reputable name in New Zealand. This new partnership further reiterates how serious we are about long-term growth in the region.”

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In Australia, APS is the master distribution partner for Siemens industrial electrical and low voltage power distribution and automation products and brings a wealth of product expertise and local stockholdings to support this new partnership and the New Zealand market.

APS Industrial managing director David Hegarty welcomed the partnership saying, “To be able to partner with a company with such a rich history of excellence and industry support is a great step for APS and Siemens. I’m excited about how our product portfolio can enhance CSL’s existing local footprint and industry know-how, and I am looking forward to seeing the benefits this will bring to local New Zealand customers.”

As an industrial and power technologies distributor, CSL has been serving New Zealand industries for more than 70 years. The company’s strategic brand partners include Weidmüller, Nexans, Fluke and Eaton, with a product portfolio that is very complementary to the new partnership.