SA Power Networks launches new campaign

SA Power Networks workers (campaign)
Image: SA Power Networks

SA Power Networks has launched a new advertising campaign, The Power of Possibility, which celebrates South Australia’s world-leading integration of renewable energy sources into the grid and shows that the future of energy is already here.

“Imagine not thinking twice about the cost of using air ­­conditioning to cool your home. Imagine neighbourhoods pooling power and communities run by the sun. Did you know, all this is already happening?” the SA Power Networks campaign asks South Australians.

“What does the future of energy and electricity distribution look like? Our new campaign asks South Australians to imagine just that.

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“Imagine the power of possibility being created by our energy transition, which can lead to better health and social outcomes and a growing economy based on clean energy from the sun and wind.”

Around one-third of all homes and businesses in the state now have rooftop solar. Collectively, rooftop solar is the biggest generator of electricity in South Australia. The uptake of batteries is also accelerating due to state government incentives and falling prices.

“SA Power Networks enables customers to use and connect this new technology to the grid. We’re connecting South Australians to an energy future we can all be proud of.

“With this campaign, we want to acknowledge and celebrate this amazing transition that we’re all a part of—both in helping make it happen and sharing in the benefits.”

Click here to view the SA Power Networks campaign.