Primo breaks world record while unveiling solar rooftop


Primo Foods has broken a Guinness World Records title for the ‘Largest Serving of Breakfast Rolls’, which was achieved during a celebration at its Wacol factory in Queensland for the unveiling of Australia’s largest single rooftop solar installation.

Primo Foods chief operating officer Bruce Sabatta unveiled the solar panel roof this morning while 2,091 Primo bacon and egg rolls were cooked on BBQs powered by energy from the 3.2-megawatt solar panel system.

Primo’s rooftop solar system

Weighing in at approximately 313.65kg in total, the brekky rolls were enjoyed by Primo workers, with the remainder donated to Foodbank to support people in need.

With electricity usage at the Wacol site sitting at 38,000 MWh per annum, the team at Primo in partnership with CleanPeak Energy and Todae Solar implemented the solar panel system to maintain a sustainable business and future.

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Mr Sabatta said with global meat production being responsible for nearly 15 per cent of the world’s carbon emissions, Primo wanted to promote the sustainability of natural resources while providing quality products that meet the needs of customers.

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“We’re thrilled to be celebrating two huge firsts for Australia today; the launch of the country’s largest single rooftop solar installation here at the Primo factory in Wacol, and an official Guinness World Records title for the Largest Serving of Breakfast Rolls, complete with our very own delicious shortcut bacon,” Mr Sabatta said.

“We know Aussies love a good bacon and egg roll for breakfast, and we wanted to do something to celebrate with our staff and the local community,” he said.

Covering roughly 25,000 square metres – approximately 75 per cent of the factory’s roof – the system will generate 4,869 MWh of power in its first year and save 1.2 million tonnes of CO2 over 20 years, the equivalent of powering 20,032 homes for one year.

Primo’s rooftop solar system

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The never-before attempted Guinness World Records title took over 140kg of Primo shortcut bacon, 2,160 Australian eggs, and 2,100 rolls, all topped off with a choice of BBQ or tomato sauce. The effort took just under two hours and involved over 50 Primo workers.

Brian Sobel, official adjudicator for Guinness World Records, measured and assessed the record this morning.

He said, “To see 2,091 breakfast rolls cooked purely off solar energy was truly remarkable. Congratulations Primo Foods on your official Guinness World Records title.”