AGL Energy has announced it will be getting out of coal by 2050, as part of a new brand refresh campaign.
The campaign includes an advertisement on television, which discusses the company’s plans to transition from coal starting in 2022.
AGL managing director and chief executive Andy Vesey said the company is changing because Australians’ expectations of the way energy is produced and used is changing.
“The reality is we are moving to a carbon-constrained future and customers have higher expectations due to improvements in technology,” Mr Vesey said.
“AGL has a long history of innovation as Australia’s second-oldest company – we need to continue to adapt to meet our customers’ needs.
“We are in a unique position as Australia’s largest generator of renewable energy but also the largest emitter of carbon – we recognise we need to show how we are assisting with the energy transition.
“In 2015 we set a deadline to be out of coal by 2050 because an orderly closure of coal is needed to deliver energy security, reduce price spikes for customers and ensure the lights stay on tomorrow and into the future as we transition to a higher penetration of renewables.”
AGL’s logo has also been given a facelift as part of the brand refresh.
“Our logo has been updated for a digital world and aligns to our broader $300 million Customer Experience Transformation program,” Mr Vesey said.