Wheels in Motion: milestone sale rewards switch to EVs

Two smiling men leaning against granite wall (motion)
Motion Energy directors Ben Cavanagh and David Moore

Australia’s Motion Energy has announced the inaugural sale of ME Impact credits, a first-of-its-kind carbon credit designed to incentivise the uptake of electric vehicles (EVs) at scale globally.

The first purchaser of ME Impact Credits is Zilch Forwarding, a Melbourne-based global clean freight forwarding company at the forefront of driving transport decarbonisation and promoting more sustainable approaches to transport supply chains.

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From an Australian perspective, the Electric Vehicle Council reports that for Australia to achieve its current climate change targets, it’s expected that more than 50% of all new cars sold will need to be EVs in 2030, which means Australia will need to aim for at least 1 million EVs on our roads by the end of 2027. Current estimates indicate that there are now approximately 130,000 EVs on Australia’s roads and whilst interest in Electric Vehicles has significantly expanded over the past 12 months with 8.4% of all new cars sold in 2023 so far EVs. In terms of global EV adoption, Australia continues to lag the global average. Additional programs that funnel financial support towards EV infrastructure bring an important amplification in the speed of roll out.

Stemming directly from transport electrification and EV activities, the rigorous measurement and verification process involves assessing the volume of energy supplied to EVs and the associated carbon intensity. This is juxtaposed with the emissions that would have resulted if internal combustion engine vehicles were used instead. The difference represents the avoided emissions, and for each tonne of CO2 equivalent avoided, one carbon credit is issued.

This means ongoing revenue for many EV participants, including charging networks, fleet vehicle owners or last mile delivery businesses to help justify the switch to electric and in doing so assist to remove some of the key barriers to wide scale EV adoption, being range and charger anxiety together with financial accessibility.

Motion Energy director Ben Cavanagh said, “If we are sincere about addressing climate change and transport emissions, we must place a financial value on the environmental benefits associated with investing in clean transport technology. Our ME Impact credits provide a quantifiable way to showcase the economic worth of transitioning to electric transport, making it easier for organisations to embrace electrification at a vehicle and charging infrastructure level.

“It’s fantastic to have made it to this point on behalf of our EV partners who include some of the leading charging networks, fleet operators, software providers and progressive councils in Australia. We look forward to working with them and others in the future as we strive to direct valuable funding towards EV uptake.

“With global transport emissions close to 8 billion tonnes of CO2e each year, we know that transport pollution impacts everyone everywhere—every supply chain and every community has exposure each and every day. There is quite literally a several trillion-dollar mountain that needs to be climbed when it comes to investment in clean transport over the coming decade, the transition will not happen at the rate that it needs to unless as a global community we start to place a value on clean air.

“Partnering with a forward-thinking corporate like Zilch as our launch partner was a natural choice as they are ahead of the curve and, from establishment, their business has been focused on the importance of transport decarbonisation.”

Electric Vehicle Council CEO Behyad Jafari said, “With transport due to become our highest source of emissions by 2030, we need as much innovation as possible in the sector to address climate change and improve the associated health benefits to our communities.

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“It’s terrific to see Zilch and Motion Energy working together to deliver a meaningful market based incentive for drivers and businesses to make the switch to EVs.

“Initiatives like this could be the catalyst for a really significant change in a fast-growing, dynamic EV industry.”

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