SMA Australia rolled out the red carpet in February to celebrate its 30th birthday.
Parliamentary Secretary for Renewable Energy and member for Pittwater, Rob Stokes, opened the evening at The Mint in Sydney by discussing how the growth of SMA mirrored the development of the solar industry in Australia.
The event was attended by prominent industry figures as well as actor and climate campaigner Michael Caton.
SMA executive vice president of sales and marketing for medium power solutions Christian Langen prepared a video address from Germany, announcing the new SMA slogan – ‘Energy That Changes’.
“This echoes the philosophy of SMA and promises a highly dynamic future,” Mr Langen said.
Prominent industry adviser Nigel Morris tweeted his support for this slogan, calling it a “fab new tagline that sums up their work and our industry in one”.
SMA Australia general manager Zygmunt Nejman spoke about the evolution of SMA from a vision guided by three young engineering graduates to a successful global company through “innovation, dedication and belief”.
Mr Nejman introduced the Australian team, which has grown rapidly from just three employees to 24 over the past few years.
Environmental campaigner Jon Dee was the last speaker of the evening and his multimedia presentation gave a unique insight into population growth and the necessity for environmental action in Australia and globally.