Renewable energy retailer Flow Power has announced the launch of Flow Home, Australia’s first tech-integrated electricity plan designed to empower households to be part of Australia’s energy transition.
Unlike traditional energy plans, Flow Home’s unique flexible pricing model rewards customers for changing their energy habits.
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The innovative new model helps customers reap the rewards of accelerating Australia’s renewable energy transition by increasing their consumption of abundant, lower-cost renewable energy and reducing Australia’s dependency on fossil-fuelled generators.
As periods with higher renewable energy generation typically coincide with lower market pricing, Flow Home customers who use more of their power during these periods will also have the opportunity to access lower electricity rates.
Flow Home plans are 100% GreenPower accredited, linking customers to identifiable, local renewable energy sources such as the Newstead Community Energy Project. This approach sets a new standard in renewable energy additionality for residential retail, giving customers a connection to the specific generators involved in their energy plan.
Flow Power CEO Matthew van der Linden says, “Australia’s energy system is currently undergoing a profound transition to renewables from legacy fossil fuel generation technologies.
“By 2050, the National Electricity Market (NEM) will need to double its generation capacity to replace coal, and most of this is projected to come from energy systems in our homes like solar.
“The role of the energy consumer is pivotal—no longer just passive consumers of energy, they will become active participants, their homes and businesses acting as mini power stations that both consume and generate power.”
As a technology-integrated plan, Flow Home customers receive a suite of smart energy tools to help them monitor and control their devices using real-time data.
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The Flow Power app notifies customers when energy prices are up and down, and customers can remotely control devices connected to the smart plug. The Energy Forecast feature also shows when the price of energy will drop.
Flow Home is now available in Victoria, with plans to expand to other NEM states in early 2025.
