The Clean Energy Council has launched its first national campaign, shining a light on the shift taking place as Australia and the world move away from fossil fuels to generate electricity. The campaign focuses on the remarkable gains the clean energy industry has already made to demonstrate to a wary public what renewables can achieve.
For many cautious Australians, the last decade’s fraught debate over climate and energy policy has meant they aren’t convinced that Australia can be powered by 100 per cent clean energy or foresee the enormous potential offered by renewable energy. As a consequence, these Australians are not demanding it loudly from our leaders.
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The campaign, Renewable Energy Is Here Now, features wind, solar, hydro and batteries with the message, ‘No more yeah buts, renewables are here now’, emphasising clean energy’s contribution of nearly 30 per cent of Australia’s electricity, a figure that’s almost tripled in the last decade.
The educational campaign is unapologetic in its objective: to convince cautious Australians that a future where we are powered by 100 per cent clean energy is not only possible, the transition is already underway and will beneﬁt us in day-to-day life as well as the planet.
“There is a clear business case for renewable energy,” Clean Energy Council chief executive Kane Thornton said.
“The reality is, we know most Australians support renewable energy, but the climate debate has meant that a minority of loud voices have misled the public, resulting in some Australians feeling uncertain about a future powered by clean energy. This campaign is about ensuring all Australians are certain about the facts and feel part of the exciting transition already taking place.
“Renewable Energy Is Here Now celebrates the work that the clean energy industry has already done to make a real difference to everyday Australians—lowering energy costs, delivering quality jobs and careers, and creating thriving, resilient communities.
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“These are exciting times as Australia transitions to an energy sector dominated by clean, reliable, low-cost renewables. The clean energy industry wants the public to feel confident that renewable energy will benefit all Australians and feel positive about a fundamental shift right across our economy and in the way we live.
“Clean energy isn’t a far-flung concept grounded in science fiction. It is here right now and ready to be plugged in.”
The commercials can be viewed on the Clean Energy Council’s website.