Aussie AI firm makes move to target US energy retailers

Male and female startup founders pose between models of human brain (AI)
SmartMeasures co-founders Mike Crooks and Libby Dale (Image supplied)

Australian AI company SmartMeasures has launched its first USA-based office to tackle customer churn and debt challenges for retail energy providers.

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SmartMeasures specialises in delivering solutions that merge AI with behavioural science to predict customer behaviours and utilise ‘nudge’ theory to guide these behaviours toward desired outcomes.

The strategic expansion marks a significant milestone in the startup’s journey to take their proven cutting-edge technology to American Retail Energy Providers (REPs) facing similar challenges of customer churn and customer debt as Australian energy retailers.

“Our decision to open an office in Houston comes from the striking parallels between the American Retail Energy market and Australia,” SmartMeasures co-founder Libby Dale said.

“Both face daunting challenges of steep customer churn rates and mounting customer debt amid fierce competition and escalating energy and living costs.”

“Unlike a traditional AI software company, we’re not just handing over the keys and crossing our fingers for success. Our engagement is a managed service so we actively partner with our clients to deliver results that far exceed the investment.

“Investing in AI can be a risky proposition for enterprises with uncertain returns, however, SmartMeasures uses a low-risk, safe method to allow clients to prove the returns exist for their business before making an ongoing commitment.”

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Founded in 2017, the churn prediction and treatment product has successfully reduced churn for businesses since 2018, while the debt reduction solution was launched in 2023, driving even more success for clients.

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