AGL Energy will offer customers with electric cars unlimited charging for $1 a day, in what AGL CEO Andy Vesey described as an “all you can eat” offer.
The $365-a-year offer will apply to electric vehicles on the market, from the high end Tesla Model S and BMW i3 to the more affordable Nissan Leaf.
The EV charging product will require users to be AGL customers, with a smart meter installed at their home.
Mr Vesey announced the plan at the Australian Energy Week conference in Melbourne, and confirmed a launch date of November 1.
The offer is understood to be part of an effort to not only to win more customers, but to also build base load on ALG generators.
Mr Vesey told the conference power supply in Australia “way exceeds demand” and that “clever thinking and leadership” is required.
AGL communications manager Karen Winsbury told CarAdvice the new product is also about driving the adoption of EVs.
“It’s not in response to battery technology, this is about encouraging EV use. As an energy company, it’s about how people can use our product, electricity. We have a very big renewable fleet, we’re the largest renewable [energy] company in Australia, so it’s important for us that we’re encouraging our customers into cleaner sources of energy and we’re investing into that ourselves,” she said.
The new product will be a carbon offset offering, based on customer research that shows customers prefer Australian-based carbon offset programs.
Ms Winsbury said the product forms part of a broader plan to move to cleaner energy, with a carbon offset product also announced in May for residential customers.
“We obviously have a diverse portfolio which includes not-so-clean energy sources, but this is about a transition,” she said.
Earlier in the year, ALG announced a new greenhouse gas policy, and has committed to retiring its coal-fired generation fleet by 2050.